NYC Condom – a Sensation!

NYC_Condom_product_shot.jpg

The numbers are in and all over the news. Because of the new free condom campaign, City Hall gave away a record 5 million in the first month – a huge difference from the usual 1.5 million. That’s a LOT of condoms in 30 days. Mayor Bloomberg is calling it a “Sensation” and it looks like he’s right.

I guess good packaging and advertising DO work. If you haven’t seen the ads all over the place, the new wrapper is stamped with the letters “NYC CONDOM” in the same font and colors used on city subway maps and signs. Which is great, but also sad to me that after all these years of New York’s efforts to reduce the rates of STD’s and unplanned pregnancies, it took this new campaign to increase distribution. Of course, this isn’t a guarantee of anything, but it’s promising.

If you’re looking for the free condoms for yourself, you can pick them up at any of the locations listed here.
I LOVE that so many establishments jumped on the bandwagon!

What I still don’t get is how the new package design helps track effectiveness. Am I missing something, or has my morning coffee not kicked in yet.

3 Comments so far

  1. Andrew Saklas (unregistered) on April 5th, 2007 @ 10:41 am

    So put Subway circles on anything and they will sell, or at least in this case be given away for free.

    Dont get me wrong, as an arrt director there’s nothing I appreciate more than great visual design and the NYC subway system is as good as it gets. But seruously how many applications can the subways circles apply to? Condoms? I guess so. Waht’s next. Aids Vaccine? Presidiential election campaings?

    Who knows.
    Great idea, great execution, just tired of seeing our subway system pimped beyond belief.

    Sncerely
    Andrew


  2. Josh (unregistered) on April 5th, 2007 @ 12:00 pm

    The way it’s supposed to track effectiveness is when people use public health facilities and they fill out paperwork. In the past, they were asked a question like, “Do you use city supplied condoms?” and a lot of people don’t know if it was city supplied or supplied by the bar/club they went to, etc. Now that just have to ask, something like, “Do you use condoms that have subway lettering on them?” because everyone knows what they look like.


  3. Melissa (unregistered) on April 5th, 2007 @ 12:33 pm

    Ahhh… thank you Josh. Now it makes sense. :)



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