He’s done it again!

New York’s very own soce, the elemental wizard — a white, Jewish, gay MC (no, seriously) — has unleashed upon the masses his latest music video, for “Internet Treasure Quest.”

Is it a game? A jukebox? A clever and incredibly current marketing tool?

It’s all that. And, it’s also part of the Huffington Post Contagious Festival. So go ahead, venture into the world of soce, the elemental wizard. And, do beware the hip-hop spell-caster.