So the overwhelming and somewhat surprising results are offcially in. Most people order soy milk because they are lactose intolerant.

Coming in at a close 2nd is that because people actually prefer the taste of soy and nut based milks to the taste of regular milk.

Among the “Other” answers given, some people don’t take milk at all in their coffee while some others do not know whether the milk being used by their particular shop is organic or not. As in, they do not know if the cows whose milk they’re drinking has been ethically derived or not. So these are all legitimate reasons.

The sneaky reason I had for taking this survey was because sometimes when I visit Abraco Espresso, they are out of their freshly made almond milk. This is due to people that I thought were ordering almond because they thought it had less fat. The survey shows that this is not the case – most people are lactose intolerant or just prefer the taste. So what happens when vegans actually go into the shop is we get screwed. Because while someone who likes the taste has been hogging all the almond milk, we will have no milk substitute available for us.

Anyhow, what I learned was that people just love the taste of milk alternatives or they are lactose intolerant – as is most of the world. But sometimes they’ll just bite the bullet and get regular milk.

I should become a market researcher. . . . . . NOT (channeling Borat).