Posts Tagged ‘economy’

Momofuku Ko

My friend Maryanne loves food. She always makes food for her friends and loves going out to restaurants and eating stuff. When her Facebook, Gmail and all other “away” or “status” messages started talking about Momofuku Ko, I was confused. Why is she talking about this restaurant? What is so special about it that she’s as excited as I would have been if I went to the final Conan O’Brien taping at 30 Rock.

Well, what I’ve said time and again to my clients is that marketing is all about setting up a mystery and creating an experience. What Momofuku does is it creates a ritual to attend a meal. With only 12 bar stools available for seating and charging $100 for dinner and $160 for lunch; their online reservation system reflects an experience that is a little more complicated than booking a flight online. All of these aspects will make anyone against the whole snooty culinary scene twitch with anger – but for fans like my friend Maryanne – this is the ultimate reward.

Unfortunately, the restaurant seems as though it would not be friendly to vegetarians – one of their specialities is an animal-cruelty nightmare; foie gras shavings.

But this restaurant shows that certain businesses will continue to do well, despite the economic hardship.

Mr. Obama: Can We Make Broadway More Accessible for the Middle Class?

We learn that another celebrity-backed movie-morphed-into-musical is coming to town, courtesy of Dolly Parton. I’m sure ticket prices will be as splashy as the stage.
It’s a case of the chicken and the egg on Broadway these days. Are movies being recycled into splashy musicals to fill seats in the theaters, at unaffordable [to most people] prices, to pay for the high-priced movie and TV celebs and splashy sets? Or do we need the movies-made-into-splashy-musicals and celebs to fill seats, and thus have to charge exorbitant prices to pay for the splashy sets and high-price stars they have to use on Broadway in order to fill those seats.

Big money drives a Broadway production, and big money pays the bill for a night out at the theater. “Disney-fication” revived an ailing Broadway and cleaned up the Theater District, but ticket prices have gone through the roof, and I wonder what’s going to happen if tourism goes down in this crappy economy, especially from international visitors. In his effort to help the middle-class, can Mr. Obama help pass initiatives to subsidize the arts, as they do in Europe, to keep tickets reasonably priced? Or better yet, to help emerging producers, directors, composers, and writers without Disney-type bank accounts to put up original and stage fresh ideas, without such a hefty price-tag?

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