Soho Newcomer

Photo from

Reading Lucky magazine (one of my guilty pleasures), I came across a blurb about a new boutique opening up in Soho: Eryn Brinie. A popular chain store in Korea, this US newcomer has cashmere knits and ethereal looking tops for $50 – $150 (not bad compared to most boutiques in the area). Intrigued by the clothes and the price, I looked at their website and fell in love with the artsy and ultra-femme style. I had to check it out.

I walked down to Soho after work, eager to see these garments in person . But when I got to the store, I sadly found that it is not yet open! Just a sign for it, saying August 2008 with a picture of more beautiful clothes.

Later I did some research online and found that the store apparently opens on August 21st. I may have to go there on opening day.

1 Comment so far

  1. dhaval mehta (dhaval) on August 14th, 2008 @ 8:08 pm

    I’m thinking of opening up a juicy show shop in SoHo – or at least stand on the sidewalk with a shitload of t-shirts. That place is teeming with tourists and over-priced clothing. I need to get my street vendor on.

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