I’m drawn to lights, bright colors and fun.

So when I walked down my usual path on Orchard Street between Stanton & Rivington, I was shocked to see that amidst the historic raw New York buildings and one of the more quieter blocks in that neighborhood a brand new store had opened that was the flame to my moth-like nature.

The weirdest thing is that the store primarily carries clothing for women (they are soon to start carrying jeans for men which will probably fall way out of my budget) and yet I still wanted to enter. It was recently featured in Elle Magazine apparently and also promoted by some costume designer that worked for Sex & the City.

The store is the brainchild of a DJ who happens to be of Egyptian origin; S. Hamady. The name literally means “house of light.”

The bright colors, buzzing lights, plush pleather cushion in front of the register are just a few of the treats you get by visiting the store. Even if you don’t purchase anything, be sure to check it out for sheer awesomeness. The store prohibits photography within the premises and it’s understandable why.

It should be experienced, not seen.