It’s common for people to ask me the way my name is pronounced. It is also common for most of my friends to have things named after them in open daylight. Jennifer Cafe, Bruno Bagels, Mike’s Pizza, Ray’s Famous, etc.

My name, which for those of you who don’t know, rhymes with shovel. . . is a site less likely to be found anywhere in the United States. Back in the old country (India) it’s probably comparable to Adam. Every 4th kid has the name… OK so that’s an exaggeration, but then again there are a billion Indians so…

Anyway, I was walking down the East Village and what do I see but a backwards D and a backwards G on a store that bares my name. In the heart of the East Village! That’s deep.