Storage company steps out of the closet.
Gotta love a company that wears its politics on its sleeve, whether you agree with them or not. Takes balls to take something as un-political as storage space and risk alienating a sector of your market with your advertising.
I swear I was walking down the street the other day and saw another Manhattan Mini Storage ad that said something like, “Just because the Bush agenda is a disaster, doesn’t mean your closets have to be.” Or some such thing. But since I’ve seen no evidence of it since, and can’t remember where the hell I might have seen it, I’m beginning to think I might have dreamt that one up. Hey Manhattan Mini Storage: if you wanna use that one, feel free!
One more shot of Manhattan Storage goodness after the jump.
Yeah, right. Like anything could make that mess look deep.
Well, except maybe certain camera angles on certain home-made internet videos…
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They also have a sign that says “Your closet’s so narrow it makes Dick Cheney look like a liberal.”
The best part of the Cheney billboard is that the guy is wearing a button with the slogan: “I [heart] Halliburton!”
Yea, those ads are terribly slanted. What an obvious case of a company pandering to the local public by trying to jump on the bandwagon.
Yea, those ads are terribly slanted. What an obvious case of a company pandering to the local public by trying to jump on the bandwagon.
And there’s something wrong with that because….? It is still advertising; it’s supposed to appeal to the highest number of people possible, and here it is plastered all over the Internet for free. That means the ad campaign is working.
I think the ads are great and get people to react, one way or the other. How about “Others may lie about weapons and war, but NEVER lie about how dirty your closet is.”
Manhattan Mini has the right idea. Even Republicans will have to admit it’s clever. Even my advertising students at California State U.,Fullerton couldn’t match the creativity when I gave them the brand for a campaign exercise.
Good Job Steve Nislick and agency!
Ben, yes and no. There is something to be said for the “any attention is good attention” approach… But I think it can be irresponsible for a company to take a standpoint on public issues. Reminds me of the whole abortion argument of a few years back, when Snapple was mistakenly associated with an anti-abortion group and the KKK. In response, the three founders of the business pointed out that “supporting a cause which is controversial is guaranteed to be bad for business.”
Additionally, I see these ads EVERYWHERE, and from a personal standpoint, I find it just a bit annoying, bordering on “Covad DSL” levels of over-saturation… Remember when they blasted their stupid ads all over the internet and people started getting annoyed at the brand, so they backed off?
Love the political ads. Even the “French” one. Humor can help when you have a pus-filled presidency creating a horrible world situation. I too am ashamed to be associated with our current national leadership by nature of citizenship, tho I’m not a Texan. Humor is one way to fight for America against those who would corrupt it from within. I don’t want to live to see my country die–I am 70+. How many people must die before Captain Smirk and Spook and Pancho are put out of business? Humor isn’t necessarily funny.