The McCarren Park Pool ^[1] in Greenpoint was built in 1936 and was large enough to hold nearly 7000 swimmers. It fell into disrepair and was closed in 1984. Last year it was renovated by Clear Channel Entertainment and used to hold several large concerts as well as a number of free events.

An organization called Pool-Aid ^[2] was formed with the purpose of trying to use the money from any upcoming concerts to fund the complete restoration of the pool back to it’s original purpose- swimming! They want the pool to be used by everyone in the community “not just hipsters”, which is awesomely ironic coming from a bunch of hipsters.

Pool-Aid has been using the Kool Aid Man as part of it’s marketing but yesterday Pool-Aid took it to the next level of ridiculousness with the release of the “We Are The Pool ^[3]” video. I think the video speaks for itself: