I heart sell outs
Posted By nyc_tessa On October 28, 2005 @ 11:41 am In Uncategorized | Comments Disabled
No surprise, New York sells out. Adrants [1] is reporting that Honda is ripping off the “I love New York” logo for a new campaign. Cost: $45,000 to New York state.
According to the Daily News [2]the publicist of the original idea is none to pleased:
“I guess I’ve learned the world isn’t the idealistic place I was raised to believe it was,” said publicist Bobby Zarem, who helped create the original campaign.“All anybody is interested in is making a buck. It’s cheap and stupid,” he added.
Kinda tacky in my books. I heart NY logo- $45k, selling out-priceless.
Article printed from New York City Metblogs: http://nyc.metblogs.com
URL to article: http://nyc.metblogs.com/2005/10/28/i-heart-sell-outs/
URLs in this post:
[1] Adrants: http://www.adrants.com/2005/10/honda-rips-off-i-love-new-york-logo.php
[2] Daily News : http://www.nydailynews.com/front/story/359625p-306363c.html
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