I heart sell outs
No surprise, New York sells out. Adrants is reporting that Honda is ripping off the “I love New York” logo for a new campaign. Cost: $45,000 to New York state.
According to the Daily News the publicist of the original idea is none to pleased:
“I guess I’ve learned the world isn’t the idealistic place I was raised to believe it was,” said publicist Bobby Zarem, who helped create the original campaign.
“All anybody is interested in is making a buck. It’s cheap and stupid,” he added.
Kinda tacky in my books. I heart NY logo- $45k, selling out-priceless.