As the twenty minutes preceding a movie these days are now fair game to anyone with a hefty advertising budget, it came as no surprise to the packed crowd at the Second Avenue Clearview Cinema, to be toasted to a few inspirational messages before they hit the preview reel.

The pre-mercial showed a man in a business suit accidentally dropping a twenty-dollar bill and walking off, unawares. A younger, grungier teen picks up the twenty and gives it a hard look.